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Roche Increases Focus on West China with new Center

publication date: Dec 7, 2012
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Roche has opened a sales headquarters in Chengdu, far away from Eastern provinces where multinational pharmas find their most lucrative markets. The company’s West China Management Center is part of Roche's "West Plus" Initiative. Its goal is to double revenues from west China in three years. It is also a bid to expand its R&D in Chengdu and collaborate more closely with the local government. More details....

Stock Symbol: (VS: ROG)

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