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US Medical Device Makers Target China’s 2nd and 3rd Tier Markets

publication date: Oct 26, 2012
As China’s major metropolitan areas become more competitive, US medical device makers are turning their attention to the second and third tier cities. For Medtronic, the changed emphasis drove the company to purchase Kanghui Holdings, a China device company, because of Kanghui’s well-established sales connections in smaller cities and rural areas. GE Healthcare is following a different route: developing primary care products for smaller basic care providers. More details....

Stock Symbols: (NYSE: MDT) (NYSE: KH) (NYSE: GE)

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