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Merck Climbs on the Emerging Markets Bandwagon

publication date: Nov 11, 2010
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Merck wants to be either number one or two in China’s healthcare market within the next five to seven years. Much like all the major multinational pharmas, Merck is de-emphasizing its old business model, based on patented blockbuster drugs for Western markets, and turning to emerging markets for its future growth. The company wants emerging markets to generate one-fourth of all revenue by 2013, up from 18% currently. More details....

Stock Symbol: (NYSE: MRK)



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